Events
Prev MonthPrev Month Next MonthNext Month
2021 Social Media Strategy for the Modern Contractor: Three Part Series (Virtual )
Tuesday, March 09, 2021, 11:00 AM - 12:00 PM EDT
Category: Events

February 23, March 2, March 9 - 11:00am-12:00pm  
Cost: Members: $125/Non-Members $225. This price includes all three presentations, the video recording of each and a 90-day social media plan developed by our presenter.
View Printable Flyer     REGISTER HERE

It is crucial now more than ever to keep your company visible on social media! Join ASAMW and Stacey Holsinger with Steel Toe Communications for this three-part series that will cover tips, tricks, and tools to help your social media presence on LinkedIn, Instagram, and YouTube. A 90-day social media plan is included to measure your success. This course is ideal for smaller companies that need help with social media, whether just starting out or aiming to create sustainable campaigns to keep up with trends. 

February 23, 2021
LINKEDIN:
 Learn how to establish credibility, network with your target audience, and build your personal and company brands.

March 2, 2021
INSTAGRAM:
 Gain a deeper understanding of the platform. Learn how to use engagement tools, interact with your audience, find relevant hashtags, and build a visually compelling brand.

March 9, 2021
YOU TUBE:
 
Incorporate YouTube as part of your recruitment strategy. Learn the best ways to share your brand story, showcase your company culture, and highlight positions that are hard to fill. Explore the importance of titles, descriptions, thumbnails, and a call-to-action. 

WHAT PAST ATTENDEES HAVE SAID

“The flow of the course was great - no confusion & the topics that were covered were very informative. Loved how most tips came with an example, too.”

“Great course for getting started. Loved the resources for making videos.”

“Presented in an orderly manner. The most beneficial thing for me was the example resources listed for me to try out and discover which one works best for my company's brand.”

ABOUT OUR PRESENTER


As a digital marketing leader in the A/E/C industry and founder of Steel Toe Communications, LLC, Stacey Holsinger has over 15 years of experience helping small and medium contractors compete with larger regional and national firms. In the complex and highly competitive world of construction, she creates compelling campaigns that help establish thought leadership and credibility while cultivating company culture. Stacey aims to inspire you to build a brand that showcases the work you are proud of and recruits the right candidates for your organization. She writes and speaks about how contractors can escape marketing mediocrity to achieve tangible results through public relations, email, video, and social media marketing.